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How to Submit a Post via Text
Everything a stylist needs to know to start submitting posts — from texting a photo to approving the caption — with no app download required.
1. No App Needed
You do not need to download anything. MostlyPostly works through your phone's regular text messaging app — the same one you already use every day.
Your salon owner or manager will give you a dedicated phone number — this is your salon's MostlyPostly number. Save it in your contacts under something easy to remember, like "Salon Posts" or your salon's name.
Pro Tip
Save the salon number with a recognizable name in your contacts so it's always easy to find. You'll come back to it often.
2. Step by Step: Sending Your Photo
Submitting a post is as simple as sending a text. Here's exactly what to do:
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1
Open your Messages app
Start a new message or find your existing conversation with your salon's MostlyPostly number.
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2
Attach a photo
Tap the photo icon to choose from your camera roll, or take a new photo right from the message. You can attach more than one photo in a single message for before/after posts.
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3
Hit send
That's it. You don't need to include any caption text — the AI takes it from there. If you'd like to add context (like "this is a balayage on fine hair"), you can type a short note with the photo and the AI will factor it in.
3. What You'll Receive Back
Within about 30 seconds, you'll receive an automated text reply with an AI-generated caption draft. It's written in your salon's brand voice and typically includes:
- →A caption that describes the service or look in your salon's tone
- →Relevant hashtags to help new clients find the post
- →A call-to-action pointing to your salon's booking link
The caption is a draft — you always have a chance to review and change it before anything gets posted.
4. Reviewing Your Caption
After you receive the caption preview, you have three options. Reply with one of these keywords:
APPROVE
Sends the post to your manager for final review (or directly to the publishing queue if your salon has auto-publish turned on). Nothing goes live without this step.
EDIT [your new caption]
Replaces the AI caption with your own words entirely. For example: EDIT Fresh lived-in color by Mia — book at the link in bio!
REDO [direction]
Asks the AI to rewrite the caption with your feedback, while staying on-brand. For example: REDO make it more fun and mention balayage on fine hair. You'll receive a new draft to review.
Pro Tip
Use REDO whenever the caption is close but not quite right. Give the AI specific direction — like the service name, the technique used, or the vibe you want — and the next draft will be much more on point.
5. After You Approve
Once you reply APPROVE, here's what happens next:
- →If your salon requires manager approval: your manager receives an SMS notification and reviews the post in their dashboard before it's scheduled.
- →If your salon has auto-publish turned on: the post goes straight into the scheduling queue and will publish during your salon's posting hours.
You'll receive a confirmation text when your post has been published. Your photo will appear on the salon's Facebook and Instagram pages automatically.
6. Tips for Great Photos
The AI can only work with what it sees. Better photos lead to better captions and stronger engagement. Keep these in mind:
- →Good lighting matters most. Natural light or a ring light near the station makes a big difference. Avoid harsh overhead shadows.
- →Show the hair clearly. Make sure the color, cut, or style is the focus of the frame. Avoid cluttered backgrounds when possible.
- →Before/after pairs work great. Send both photos in one message. The AI recognizes transformation posts and writes the caption accordingly.
- →Add a quick note if it helps. If the photo needs context — like the technique used or something special about the client — add a brief note to your message with the photo.
- →Check your camera settings. Make sure photos are taken at full resolution — avoid screenshots or low-quality compressed images when possible.
"You don't need perfect lighting. You need a photo that shows real work on a real person."
Real Photos. Real Results.
Some of the most engaging salon content is captured right in the chair — fresh color, a great cut, a client who loves their look — snapped the moment the service is done. Authentic in-the-moment photos consistently outperform polished studio shots because they feel real.
MostlyPostly is designed for both the raw in-chair capture and the carefully composed portfolio shot. Great content is about consistency and authenticity, not perfection. Send what you've got — the AI will handle the rest.