Built by a salon owner who lives this every day.

From busy salon floors to an AI assistant.

MostlyPostly was created by a salon owner who understands what it means to juggle: full books, a growing team, multi-location operations, and the constant pressure to “post more on social.”

After acquiring and growing a multi-million dollar salon in Carmel, Indiana — and operating additional salon locations and rental properties — it became obvious that social media wasn’t just “nice to have.” It was a core part of how new guests discovered the salon, checked credibility, and decided where to book.

The problem? Stylists and managers are busy. No one was hired to be a full-time content team. Posting was inconsistent. Some stylists posted frequently, others never. Captions looked different from chair to chair. Brand voice shifted depending on who had time that day.

The real problem: consistency, not creativity.

Salons are full of creativity. The issue isn’t ideas — it’s consistency and systems.

• Stylists forget to post (or feel awkward writing captions).
• Managers don’t have time to chase everyone for content.
• Brand voice isn’t standardized across multiple stylists or locations.
• Social media often happens “whenever we remember,” not strategically.

MostlyPostly started as a simple idea: what if stylists could just text a photo, and the rest happened for them?

Turning everyday stylist photos into real marketing.

In our own salons, we saw a pattern: stylists already had incredible photos on their camera roll. The missing piece was a system to turn those photos into consistent, search-friendly, branded posts without adding more work.

MostlyPostly closes that gap by:

• Letting stylists simply text in a photo or a quick note.
• Generating captions that feel like your salon’s real voice, not canned AI fluff.
• Adding hashtags that help with discovery and local SEO.
• Standardizing calls-to-action like “Book via link in bio.”
• Auto-publishing to Facebook and Instagram once approved.

The result is a social media presence that looks like you have a full-time marketing team, even though you’re still a busy salon with real-world constraints.

AI where it helps — human where it matters.

MostlyPostly isn’t trying to replace humans. It’s built to remove the heavy lifting: writing, formatting, and organizing posts — while keeping final control with the salon.

• Stylists and managers see a preview before anything goes live.
• You can APPROVE, EDIT, or ask for OPTIONS with a single reply.
• Safety checks help avoid off-brand, sensitive, or risky content.
• Scheduling rules prevent over-posting or awkward late-night posts.

As a salon owner, you get the peace of mind that your brand is protected, while your team gets the speed and ease of AI.

Proven first in our own salons.

MostlyPostly wasn’t built in theory. It was tested in real salons, with real stylists, real clients, and real growth goals. From a flagship salon doing over $2M in annual revenue with more than twenty team members, to additional locations and rental properties — this tool came from actual operational pressure.

That means we’ve seen:

• What happens when posting doubles without burning anyone out.
• How consistent posting supports SEO, Google discovery, and new guest trust.
• Where AI helps…and where owners still want a human in the loop.

Only after proving it internally did we decide to open it up to other salons.

What we believe.

• Stylists should spend more time behind the chair, not behind the screen.
• Great marketing shouldn’t require every salon to become a tech company.
• Consistency beats perfection. One solid post every day outperforms a “social sprint” once a month.
• AI should be invisible. Guests should see your brand, your work, and your voice — not a robot.
• Data and privacy matter. We treat client images, phone numbers, and messages with respect and care.

Who MostlyPostly is for.

MostlyPostly is designed for:

• Salon owners who want consistent, on-brand social without hiring a full-time marketer.
• Salon managers who are tired of chasing stylists for captions and photos.
• Stylists who love doing hair but don’t love writing copy.
• Multi-location groups that need standardized voice and posting systems.

Where we’re going next.

MostlyPostly is already generating and scheduling posts across platforms, but the roadmap continues:

• Deeper analytics so you can see which stylists, services, and platforms drive the most engagement.
• Smarter classification of posts (availability, transformations, products, seasonal trends).
• Deeper integrations with booking links and websites to support SEO and conversions.
• Tools that help your salon show up consistently everywhere your guests look — without more logins or more apps.

We’re building this the same way salons grow: step by step, with real guests and real results in mind.